How-To
Beginner
1 min read
225 words
Structured Data and Schema.org: A Practical Guide
Structured data helps search engines understand your content and can generate rich results like star ratings, FAQs, and product cards. Learn how to implement Schema.org markup effectively with JSON-LD.
Key Takeaways
- Structured data uses a standardized vocabulary (Schema.org) to describe your content to search engines.
- Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over microdata or RDFa.
- Mark up visible content only — don't include hidden data.
- ## Best Practices - Mark up visible content only — don't include hidden data.
Featured Tool
SERP Preview
Preview how your page appears in Google search results
What Is Structured Data?
Structured data uses a standardized vocabulary (Schema.org) to describe your content to search engines. It enables rich results — enhanced search listings with images, ratings, prices, and other visual elements.
JSON-LD: The Recommended Format
Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over microdata or RDFa. JSON-LD sits in a